The Advertising Industry Labour Agreement allows employers to sponsor skilled overseas workers in specific occupations within the advertising field. In an era of globalisation and technological advancements, the advertising industry plays a vital role in shaping consumer behaviour and promoting brands. To meet the evolving demands of this dynamic sector, the Australian government has introduced the Advertising Industry Labour Agreement.
In this blog post, we will explore the key details of the Advertising Industry Labour Agreement and how it facilitates the recruitment of international talent in Australia’s advertising industry.
The Advertising Industry Labour Agreement enables employers to sponsor skilled overseas workers in five specific occupations, namely:
- Advertising Specialist (ANZSCO 225111)
- Graphic Designer (ANZSCO 232411)
- Copywriter (ANZSCO 212411)
- Multimedia Designer (ANZCO 232413)
- Web Developer (ANZCO 261212)
Visa Options Under Advertising Industry Labour Agreement
Under Advertising Industry Labour Agreement, employers can sponsor skilled overseas workers for two types of visas:
- Temporary Skill Shortage visa (subclass 482): This visa allows employers to hire overseas workers on a temporary basis for up to four years.
- Employer Nomination Scheme visa (subclass 186): After a three-year transitional period, employers can nominate skilled overseas workers for permanent residence through this visa category.
To initiate the process of obtaining an Advertising Industry Labour Agreement, employers must receive endorsement from two key industry bodies: the Media Federation of Australia (MFA) and The Communications Council (TCC). These endorsements are a prerequisite for lodging the application and demonstrate the employer’s commitment to following industry best practices.
Employers who wish to utilize the Advertising Industry Labour Agreement must fulfill certain obligations, including:
- Full-Time Employment: Skilled overseas workers must be employed on a full-time basis.
- Minimum Salary: Employers are required to pay the sponsored workers a minimum guaranteed annual earnings of AUD$85,000. However, it is important to note that market salary rates may vary based on individual positions and experience levels.
Skills, Qualifications, and Experience
To be eligible for sponsorship under the Advertising